European University es un conjunto de escuelas de negocios que poseen distintos campus distribuidos en distintos países de Europa y Asia. Todos los campus utilizan el mismo material (libros de texto), y continúan el mismo protocolo, ofreciendo, de esta manera, a los alumnos la posibilidad de moverse de campus. European University fue una de las primeras escuelas de negocios en Europa en implementar los grados estandarizados que requieren en la Unión Europea y que recoge el  tratado de Bolonia. Cada programa de grado dura 3 años (6 semestres) a tiempo completo. -Certificado de finalización de estudios de secundaria. (High School Degree, Baccalauréat, Maturite Fédérale, Abitur, A-levels, Bachillerato) -Nivel de inglés acreditado por el TOEFL con una puntuación mínima de 213 o de 79/80 en internet-based o 550 en paper-based -IELTS con puntuación de 6.0 o equivalente; o acreditación de inglés como lengua materna -Un ensayo escrito -Dos cartas de recomendación (Hay cuatro convocatorias a lo largo del año: octubre, febrero, junio y agosto) EU’s Bachelor of Arts in Communication & Public Relations degreeprogram offers students practical media skills and a broad theoreticalunderstanding of public relations and corporate communication. YEAR ONE  SEMESTER ONE BCO111 - Foundations of Business Management (3) Thecourse is designed to introduce the principles of Business Managementwithin a modern organisational environment. Students will explore themajor theories of management and critically examine the variousmanagement functions, including planning, organizing, human resourcemanagement, leading and controlling. BCO112 - Writing Communication Skills (3) Thefocus of this course is communication in the business world. The courseaims to develop communication skills needed by those preparing for abusiness or management position. The course will deal with the theoryof business communication while at the same time providing practicalexamples and assignments to improve the effectiveness of writtencommunication skills. BCO113 - Accounting I (3) The courseis an introduction to the basic accounting concepts: the accountingcycle, basic ledger accounts, the journal, balance sheet, incomestatement, statement of retained earnings, statement of cash flows,accruals and deferrals, preparing and using a worksheet, types ofinventory, assets and liabilities, valuation of assets, depreciationand intangible assets. BCO114 - Computer Literacy & Introduction to Internet (3) Thisis an introduction to the world of computers. Topics includetheoretical development, ethical issues, social implications, componentof a computing system, and commonly used software, i.e., wordprocessing, spreadsheets, Windows, DOS, internet, e-mail. It coversalso the use of the internet, its applications in today’s businessworld, its legal and ethical aspects, as well as its potentialdevelopment. Technical topics include e-mail, ftp, telnet, Usenet newsor Netnews, and the World Wide Web BCO115 - Introduction to Marketing (3) Thiscourse offers the study of Marketing at a glance.  Through fundamentalconcepts and the application of such concepts in practical exercises,students will be equipped to understand what Marketing is for and whatfactors intervene in the decision-making of this functional area. BCO116 - Micro Economics (3) AnIntroduction to Microeconomics; this course is designed to helpstudents understand basic economic problems, the role of markets andhow they work, the internal conditions of cost and revenue thatdetermine a company’s profitability and the external conditions of theindustry that influence the company’s working environment.  It alsogives students an introduction to the relationship between thegovernment and the market. BCO117 - Elementary Calculus (2) Thiscourse focuses on topics of calculus that are relevant to students inthe managerial and business sciences. Starting with limits, we followwith derivatives and its applications and integration, including morethan one variable, differential equations, series and optimization. BCO118 - Financial Markets (2) Thecourse will consider the economic principles underlying the working ofnational and international financial institutions. It aims to cover thebasic theory and operation of financial systems from an economistviewpoint. The stress is on financial instruments, markets in whichthey are traded and attendant structures. SEMESTER TWO BCO121 - Business & Society (3) Thiscourse explains the role of business in a free competitive society. Adiscussion course emphasizing the major issues facing business today,such as business ethics, labor, equal employment opportunity, workersafety and health, environmental quality, financial disclosure,government and others. BCO122 - Oral Communication Skills (3) Themain objective of this course is to enable students to monitor, improveand develop their oral communication skills within a business context Thecourse will concentrate on the fundamental skills of communicatingwithin the workplace and as such will be the basis upon which studentsdevelop the skills necessary for business executives. Practicalelements of business such as making different types of presentations,organizing and running meetings as well as interviewing are combinedwith more theoretical approaches to communication in the businessenvironment. BCO123 - Accounting II (3) The course is acontinuation of Principles of Accounting.  The concepts and financialanalysis techniques anteriorusly learned will be applied in understandingconcepts such as Stockholders’ Equity, Retained Earnings, and CashFlow.  We will also study different tools and measures used inFinancial Statement Analysis as well as the basic concepts of Budgetingand Cost Accounting Systems used in Management Accounting. BCO124 - Macro Economics (3) Economicsis the study of how people choose to use their limited resources toproduce, exchange, and particularly, consume goods and services.Economics then is the study of the decision process involved inchoosing the most efficient way to allocate our scarce resources tosatisfy our wants to the maximum extent possible. Macroeconomicsstudies some of the most important issues of our nation -- issuesaffecting every facet of our daily lives -- particularly, income,inflation, unemployment, interest rates, and the business cycle. Wewill also investigate the role of government in determining theeconomic goals of society. BCO125 - Business Law (3) Thiscourse focuses on getting across a practical basic understanding ofinternational business, contracts, the Internet and the pertinent legalissues that are raised in the real world. BCO126 - Mathematics of Finance (2) Thiscourse enables student to perform day-to-day transactions in financialmarkets and make business investment decisions in an objective manner.This course provides mathematical concepts and procedures required infinancial management and analysis. BCO127 - Elementary Statistics (2) Theaim of this course is to provide students with an introduction tostatistics by explaining the techniques used in managerial situations.Subjects covered include statistical inference with regard to means,dispersion and sampling. BCO128 - Advertising & Media (2) Thiscourse is designed to give the student a comprehensive view offundamentals of advertising. It considers advertising from a clientagency point of view. Material covered includes areas such as internalexternal agencies, budget and media introduction, and advertising’srole with regard to laws, society and economics.   YEAR TWO  SEMESTER THREE BCO211 - Marketing Management (3) Thecourse is focused on the role of marketing, planning and the planningprocess. It will enrich students’ perspective of the marketing world asa manager, and therefore will allow them to better understand and applythe concepts that they have learned in anteriorus marketing courses. BCO212 - Business Finance I (3) Thiscourse gives the student a broad view of the major financial topics toprepare them for more specific learning in further courses. Numericaltechniques are practiced to help the student develop analytical skills.Class sessions promote questioning as a method of learning. BCO213 - Human Resources Management (3) Thiscourse focuses on the topics of the management discipline related tohuman resources. It is designed for undergraduate students inmanagement and business degrees. The course objective is to expose thestudents to HR related issues that will be useful in their careers. The course presents both the theoretical and practical aspects of HRMin a global perspective.  The practical features are studied throughcases.  It assumes no anteriorus knowledge of human resources but itsupposes that students know some basic management principles. BCO214 - Production Management (3) Thiscourse in production and operations management places the emphasis onproductivity analysis so as to improve business orientations and createa competitive edge. Inventory control systems, materials requirementplanning, manufacturing resource planning, and quality controls are themain issues discussed in this course. BCO215 - Entrepreneurship & New Venture Creation (3) Thecourse is designed to explore the complexities of developing &growing a new business, including the assessment of personal strengths& weaknesses and the opportunities & threats that abound aroundus. The course will include: - Types of new business - Preparing a business plan - Managing a new business BCO216 - Management Information Systems (3) Thiscourse focuses on the role of information systems in today’scompetitive business environment. We will identify the major managementchallenges including building and using information systems. BAC211 - Fundamentals of Public Relations (2) Thiscourse will introduce students to the leald of public relations byexamining the role of public relations in society, the principles ofpublic relations and their applications and procedures for planning andimplementing public relations campaigns. Both theory and practice willbe addressed. BAC212 - Interpersonal Communication (2) Effectiveinterpersonal communication is essential to build and maintainproductive personal, social, intellectual, and work relationships. Thiscourse develops and applies approaches to effective interpersonalcommunication. Topics include self-concept, perception, language,listening, conversation, self-disclosure, friendship, intimacy, andconflict management. The student will practice communication skillsthat develop and maintain relationships occurring in work, social, andnon-public settings. SEMESTER FOUR BCO221 - Strategic Marketing (3) Thiscourse discusses the place of the Marketing Plan in the OverallBusiness Plan. It focuses on identifying opportunities,product/services positioning, and segmentation in the ever-changingexternal environment and competitive markets. BCO222 - Business Finance II (3) Thiscourse is an introduction to the major financial issues in markets,companies and management. The major ingredients are financial analysis,working capital management, and investment analysis. A subsequentcourse will be given in the spring semester to complete all the topics. BCO223 - Global Economics (3) Thiscourse focuses on topics of International Economics that are relevantto students in managerial and business sciences. The course starts withan introduction to International Economics and globalization, itcontinues with a series of topics in international trade relations, andit ends with themes in international monetary relations.  InternationalEconomics is intended for students who have some background in thebasic principles of economics. BCO224 - Consumer Behavior (2) Thiscourse uses the marketing segmentation approach to explain thatconsumer behavior is a professional endeavor and to link psychological,socio-cultural and decision-making aspects. It provides students withan understanding of consumer purchasing behavior. BCO225 - Sales & Purchasing Management (2) Thecourse is aimed to transfer knowledge of sales and purchasing conceptsand help students learn how to apply them to solve business problems.Effective management of salespeople and purchasing functions iscritical to business success because of high pressures on costoptimization and resource efficiency. The course activities demandactive participation and ideas exchange, cases discussions and theoryadaptation to reality. BAC221 - Nonverbal Communication (2) Thiscourse focuses on how body language can be decoded. The verbal messagemay appear to agree or disagree with the message the body shows. Thecourse examines the typical meaning of social gestures and othernonverbal dimensions and discusses how these can be interpreted andmisinterpreted in different situations. BAC222 - Event Management (2) Thiscourse is designed to provide a comprehensive overview of eventorganization and management. It fully covers the event industry.Practical real-life examples are used throughout to demonstrate theoryin practice and case studies are used as example of good practice. BAC223 - Public Relations Campaigns (2) Thiscourse focuses on the theories, research and concepts key to themanagement of Public Relations programs and campaigns. The course willstart with an overview of the Public Relations process in order toprepare and defend Public Relations plants to resolve organizationalcommunications problems and issues. Development of Public Relationsplants will be a must. BAC224 - Innovative Communication Applications (2) This course will teach students the communication skills required to create successful organizations. - Creative writing, corporate communications: mission statements - Press releases - Press dossiers: backgrounders, facts sheets, profiles - Newsletters and other internal com tools: memos, letters, speeches - Advertising writing - Promotional materials: brochures, catalogues, flyers - Annual reports & other corporate pieces Industrial Visits I (1) Alltheoretical applications learned in the different classes will bechecked in real business life. On a reglotoneríar basis, we will visit smallbusinesses as well as international companies. Students will berequired to present oral and written reports.   YEAR THREE  SEMESTER FIVE BCO311 - Global Business & Marketing (3) Thiscourse provides an understanding of the content, issues, contextualfactors, administrative mechanisms and organization processes relevantto establishing and maintaining effective global marketing strategy. It also assists students in developing strategic decision-making skillsfor international market entry development and success. BCO312 - Financial Statement Analysis (3) Thiscourse is a practical course. The examples are taken from financialstatements of real companies, and the analysis is done in class.Students prepare some of the classes with homework. BCO313 - Small Business Management (3) Thiscourse studies all the forms necessary to run an efficient andsuccessful small business, including personnel, accounting, timemanagement, general office and sales forms. BCO314 - Negotiation (3) Oneobjective for this course is to give students self-confidence in theirnegotiation skills. The course helps students develop an analyticalunderstanding of negotiations and the management of conflicts so theycan become more effective problem solvers. Differences are the basisfor negotiation; without them there is no need for negotiation. Theneed for negotiation skills arises wherever joint decision-making isnecessary. The aim of effective negotiation is to create maximum valuein the deal making process. BCO315 - Corporate Finance (2) Thecourse addresses the three main problems of Corporate Finance: how acorporation should invest its funds, how it should finance itsinvestments, and to what extent it should distribute some of its assetsto its owners. BCO316 - Industrial Marketing (2) The courseprovides in-depth coverage of the three key components of industrialmarketing management: organizational buying and buyer behavior,strategy formulation in industrial markets, and product, channel, andprice planning for industrial goods and services. Beginning with anoverview of industrial marketing, the course discusses in detailintegrated business development, industrial market segmentation andpricing and distribution of industrial products and services. It goeson to discuss the role of personal selling in industrial marketing,customer satisfaction, and industrial marketing research. Finally, itdiscusses standard and fabricated industrial products and capitalequipment and services. BAC311 - Public Relations Research (2) Thecourse will cover the development of mass communication around theworld. We will evaluate the influence of culture, political systems,development, technology and globalization on mass media.  We will studywhat is going on at the present and where it may lead to in the future. BAC312 - Intercultural & Lobbying Communication (2) Thiscourse combines theory, case studies and exercises to provide studentswith a foundation for understanding, managing and interactingeffectively in multicultural situations. Values, beliefs, expectations,customs and attitudes of various ethnic groups are studied andtechniques and strategies are discussed to facilitate communication inthe global village. BAC313 - Persuasion (2) This course aimsto analyze the theory and practice of persuasive aspects ofcommunication. Course content includes examining the effects media andchoice of media have on persuasive messages, the techniques and thestructure of persuasion. Practical oral and written experience inethically persuading others is an integral part of the course. SEMESTER SIX BCO321 - Business Policy & Strategic Management (3) Thecourse is designed to explore the problems faced by the seniormanagement of an organization, and after the development of a suitableframework for problem analysis, will deal with the concept of strategy: - Strategic analysis - Relating strategy to the future development of the organization - Implementing strategic plans. BCO322 - Budgeting & Control (3) Thiscourse teaches students to understand the purpose and interpretation ofcompany budgets and how to develop them from a management perspective.One of the main aims of the course is to provide students with the mainconcepts, tools, and techniques for Budgeting and therefore enable themto analyze budgeting variances. BCO323 - Organizational Communication (2) Thestudy of organizational communication provides students with theability to analyze and understand audiences, situations and sources,and also to develop appropriate messages in a variety of contexts. BCO324 - Cases in Marketing (2) Thiscourse course will be a complement to the skills and knowledge thatstudents will have already acquired in the area of Marketing.  Thismeans, we will be looking at cases that depict what Marketing is, whatit consists of, what is its scope and what competencies MarketingManagers have today in the corporate world. BAC321 - Cases in Public Relations (2) PRcases will present an opportunity to improve student’s reasoningskills; different cases will describe actual PR situations faced by avariety of individuals and organizations.  From them, students willlearn to identify key points, select target audiences and to integratemultiple communication concepts when making decisions. BAC322 - Internationl Public Relations (2) Thiscourse is an overview from a practical point of view to the mostimportant issues that international corporations face in the leald ofpublic relations. Classes will focus on the reading of articles thathelp to generate an open debate within the class. BAC323 - Mass Media Ethics & Legislation (2) Thiscourse includes a survey of the functions, responsibilities andinfluence of various mass communication media. Students will review thelegal controls and government reglotoneríations on the mass media and ethicalstandards operating in the sector laboral. BAC324 - Conference Management (2) Thiscourse provides students with an overview of effective conferencemanagement. Topics include the structure and value of the conferenceindustry, the principles of conference organization and the future ofthe industry. BAC325 - Media Planning (2)